The simulator · beta
The buyer the frontier models face, now coaching you.
We built a synthesized buying committee tough enough to expose the best AI models in the world — hidden pain, guarded trust, an evidence-cited rubric that can’t be sweet-talked. The simulator turns that same engine into your practice field: a live voice call against a buyer that makes you earn every fact, scored like film review.
Live call — Dana W., SVP Operations
14:32
“You have thirty minutes. I’ve heard three vendors this quarter tell me AI fixes everything. Why is this conversation different?”
Live scoring
Talk ratio ............ 31% you ✓
A.X.I.O.M. beat ....... Impact
Numbers captured ...... 2
Verbatim quote ........ logged ✓ ✓
Nudge: ask what a month of delay costs
Sellers practice on live revenue. Nobody else works that way.
Surgeons simulate. Pilots log simulator hours. Sellers rehearse on real pipeline — because until now there was nowhere else. Human roleplay is the classic fix, and it has real limits: it costs manager hours one rep at a time, the “buyer” changes with the manager’s mood, sellers perform for the person who writes their review instead of experimenting — and nobody can convincingly play a CFO while also counting your open-versus-closed questions.
Deliberate practice needs four things: volume, consistency, cheap failure, and precise feedback. The simulator is built to deliver all four.
Volume
Any time, any day — no manager calendar required.
Consistency
The same buyer engine, the same rubric, every rep.
Cheap failure
Blow the call. Nothing burns but your pride.
Precise feedback
Scores cited to your own transcript lines.
01
Choose your buyer.
Pick the meeting — cold discovery through negotiation — and the temperament, from warm and forthcoming to a hostile gatekeeper who interrupts pitching. The engine synthesizes a buyer with a role, a business, a P&L context, and a personality. No two calls are the same rep.
02
Run the call. Out loud.
Realtime voice, the way you'd run the real thing. The buyer has hidden, quantified pain — a real problem with a number attached — and it does not volunteer it. Anchor well and explore, and it opens up. Rush to the pitch, and it politely shuts down, the way real buyers do.
03
Get the film review.
A debrief with component scores and coaching hints: talk ratio, A.X.I.O.M. beats, numbers captured, verbatim quotes logged. Every point is defended with a quote from your own transcript — the same cite-or-zero evidence standard the benchmark holds frontier models to.
Not a chatbot with a persona prompt — a buyer built the way the book says real buyers are built: hidden pain with a number attached, disclosure you earn with questions, trust that moves with every turn.
If it can expose a frontier model, it can sharpen you.
The Value Engine Benchmark runs the best AI models in the world through multi-week enterprise deals against this buyer engine — and grades them on a published methodology: quantified pain, economic-buyer access, champion development, price integrity. Every score must cite a transcript line or it’s zero.
The simulator holds you to the identical standard. One rubric for sales skill — human or AI. The most common way frontier models fail? They charm the friendly contact for weeks and never reach the person who can pay. Practice here, and that won’t be you.
One rubric, two arenas
Benchmark: frontier models · multi-week campaigns · evidence-cited grades
Simulator: you · live voice calls · the same evidence-cited grades
MEDDPICC evidence · the 3 Whys · A.X.I.O.M. · price integrity — drawn from the book
Beta · Free · No card
Your next real call deserves a rehearsal.
One free practice session a day. Pick a buyer, run the call out loud, and read a debrief that quotes you back to yourself.